The craft beer industry faced a dynamic and challenging year in 2024, as reflected in the Brewers Association’s (BA) “Year in Beer” report. Marked by shifting consumer preferences, economic headwinds, and an evolving market, the landscape of small and independent breweries showcased resilience and adaptability. Whether you are a passionate craft beer enthusiast, an industry professional, or a dedicated homebrewer, this recap provides valuable insights into the state of the industry and its future direction.
From key market trends and noteworthy statistics to the year’s most memorable events, we’re breaking down the highlights of the BA’s 2024 recap—and what’s brewing for 2025.
Craft Beer by the Numbers
Despite turbulent conditions, independent breweries showed their commitment to crafting exceptional beer and stimulating local economies.
Here’s a snapshot of the key industry stats from 2024 as reported by the BA:
Breweries in Operation: The total number of small and independent breweries operating in the U.S. reached 9,736.
Openings and Closings: While 335 new breweries opened their doors, 399 breweries unfortunately closed. The net loss slightly decreased the total count of breweries, but closings still represent a minimal percentage of the overall industry.
Employment: The craft beer industry supported nearly 460,000 jobs nationwide, contributing to local employment and creating economic opportunities.
Economic Impact: Craft beer remains an economic powerhouse, contributing a staggering $77.1 billion to the U.S. economy.
What the Numbers Signal
These figures reflect a period of adjustment, with breweries navigating slower growth, market realignments, and increased competition. Bart Watson, Vice President of Strategy and Membership at the BA, described 2024 as a year of “rationalization,” with breweries sharpening their focus on creating diverse offerings while consolidating their strengths to drive profitability.
2024’s Hottest Craft Beer Trends
New trends continued to redefine the craft beer industry in 2024, keeping it innovative and consumer-focused even in a slowing market.
- The Rise of Non-Alcoholic Beer
Non-alcoholic (NA) beer stole the spotlight this year, with sales surging over 30% year-over-year. This boom can be attributed to the growing trend of “mindful drinking,” where consumers seek flavorful yet alcohol-free alternatives. Brewers embraced this demand, honing their techniques to deliver NA beers with depth and complexity.
- A Streamlined Focus
For years, breweries chased innovation with prolific new releases. However, 2024 marked a shift toward building on existing successes. Brewers focused on refining their flagship products and enhancing models that had already demonstrated consumer appeal, fostering brand loyalty in an increasingly crowded market.
- Enhanced Hospitality Experiences
Taprooms and brewpubs became more than just drinking venues—they became community hubs. Breweries amplified customer experience by offering creative dining options, kid-friendly spaces with activities like coloring menus, and eclectic drink offerings such as hard teas, kombuchas, and even ready-to-drink (RTD) cocktails.
These trends illustrate how breweries are listening to their customers while innovating beyond the beer itself.
Highlights from Major Craft Beer Events
2024 saw the return of iconic beer festivals and celebrations, reinforcing a sense of community and passion within the craft beer industry.
Great American Beer Festival® (GABF)
The GABF drew over 40,000 attendees in October, featuring 2,500+ beers from 500+ breweries. Beyond beer, this year’s festival showcased cider, RTD cocktails, hard teas, and kombuchas, reflecting the industry’s expanded beverage variety.
Dubbed the “Olympics of Beer,” the WBC evaluated a record 9,300 entries from 37 countries. This global event highlighted breweries’ unmatched creativity and craftsmanship worldwide, underscoring the shared love of beer culture far beyond the United States.
Beer Weeks Across the U.S.
American Craft Beer Week® in May brought communities together across the nation. From tap takeovers to brewery tours, these celebrations strengthened the bond between local breweries and their biggest supporters.
Challenges and Opportunities Ahead for 2025
The craft beer industry is no stranger to challenges, and 2025 promises its own set of hurdles. Brewers will need to contend with rising costs, potential tariffs, and increased competition not only from within the craft beer space but also from alternative beverage categories.
Additionally, distributors and retailers will continue streamlining their offerings, further pressuring breweries to differentiate effectively. Bart Watson advises breweries to “adapt” by cutting costs, fostering partnerships, and refining their brand stories to stand out in a crowded market.
The echoes of these challenges underscore why innovation and adaptability remain crucial for the craft beer industry’s long-term growth. Savvy brewery owners will lean into market trends, like NA beer and taproom experiences, while forming alliances to overcome resource constraints.
What’s Brewing in 2025?
Looking forward, breweries must focus on what they do best—crafting exceptional beers and connecting deeply with their customers. Continued investments in hospitality, innovative beverages, and sustainability will likely define the next wave of craft beer success.
The Brewers Association will continue to support small and independent breweries as they adapt to shifting market dynamics. For craft beer consumers and professionals alike, these changes promise more innovation, collaboration, and creativity in the year ahead.
Crafting the Future of Beer
With its ability to endure economic challenges, adapt to new trends, and foster community bonds, the craft beer industry remains as dynamic and vibrant as ever. Whether you’re an avid homebrewer, a beer industry insider, or just someone with an appreciation for a perfectly poured pint, 2024’s lessons will undoubtedly shape the craft beer journeys of tomorrow.
Cheers to the brewers, enthusiasts, and lovers of great beer who continue to make this industry so remarkable.